Industry News Digest: November 2025
- by Ilona K.
Table of contents
Welcome to our monthly Industry News Digest. Explore new online trends and domain industry news to stay up-to-date. Here’s a summary for November 2025.
Users in the US Trust the .com Extension the Most
Atom, a domain marketplace, has published a new study on user trust in various domain extensions. The company surveyed US users aged 16 to 64.
The data shows that most internet users remain conservative in their choice: the familiar and established .com extension still commands the highest trust. Two-thirds gave it high ratings: extremely trustworthy or very trustworthy. It is followed by .net, .org, .co, .ai, and .io.
New and niche extensions are growing in use, but their level of trust still depends on recognition and popularity among a wide audience.
The study’s authors emphasize that a domain extension becomes an instant signal to users about a website’s reliability and professionalism. This association is especially significant for businesses, for whom maintaining a level of trust is crucial.
Why should you care? Choosing a domain extension is as important as choosing a domain name. Domain extensions are perceived differently by users, and this directly impacts a website’s click-through rate, trust, and reputation. Domains like .com enjoy the highest levels of user loyalty and recognition, so they’re worth considering.
And if a business requires a combination of recognition, trust, and a modern positioning, .it.com can be an excellent solution, combining the reliability of .com with an innovative approach. It allows you to create striking, memorable domain names and even use domain hacks like do.it.com, making your brand more expressive and noticeable.
Source: Atom
‘AI’ and ‘IT’ in the Top 10 of the Afternic’s Keyword Report for August
Afternic has published new data on the dynamics of demand for domains with the most popular keywords.
The keyword ‘IT’ rose two spots compared to the July report. ‘solutions,’ ‘tech,’ and ‘hub’ also made their return to the list.
Throughout the year, IT has remained the leading topic in demand: keywords related to AI, IT, and digital services consistently occupy the top spots in domain sales.
Why should you care? This trend confirms the continued growth of interest in the technology sector and demonstrates how IT-related keywords regularly drive demand for domain names.
If a business operates in IT, AI, SaaS, automation, development, or digital services, domains with relevant keywords can strengthen its positioning and increase visibility.
Source: Afternic’s X (ex-Twitter)
Gemini 3 Integrated into Google Search AI Mode
Google has officially announced the launch of its new Gemini 3 model in its search engine, where it is immediately available in AI Mode.
According to the company’s publication, Gemini 3 boasts enhanced reasoning capabilities, better understanding of user intent, and the ability to generate multimodal responses—including visual maps, interactive tools, and simulations tailored to a specific query.
Robbie Stein, General Manager of Google Search, stated: “Gemini 3 makes search smarter by rebuilding responses using dynamic layouts, including images and tables.”
Why should you care? The integration of Gemini 3 into Google Search AI Mode marks a major step in the evolution of how we access information. This is a game-changer for website owners; content quality, its visual presentation, and the ability to fully respond to queries are becoming key.
Content strategies focused solely on traditional keywords and text-based pages are beginning to give way to multimodal approaches such as images, diagrams, videos, and interactive elements which are increasingly impacting visibility, engagement, and conversions. It’s now important to approach a website, its content, and its visuals from multiple perspectives, particularly optimizing your website for GEO (Generative Engine Optimisation).
Source: Search Engine Journal
Shopify: AI-Driven Search Orders Grew 11X
Shopify announced a significant increase in AI-powered shopping activity. Since January 2025, AI-driven traffic has increased sevenfold, while AI-driven search purchases have increased 11-fold. A user survey also showed that 64% of customers are willing to use AI to some degree when shopping online.
Shopify President Harley Finkelstein noted that the company’s strategic advantage lies in its ability to analyze data from millions of merchants and billions of transactions. For the third quarter of 2025, Shopify recorded revenue growth of 32% to $2.84 billion, with profit reaching $264 million.
Why should you care? The sharp rise in AI-driven traffic and AI-driven shopping signals a fundamental shift in user behavior: more and more shoppers are trusting AI search and AI agents to help them choose products.
Current trends show the importance of properly optimizing a website for GEO, preparing content, product descriptions, and storefronts to increase sales.
Source: TechCrunch
Stay up-to-date with digital trends and news – visit it.com Domains blog and follow us on social media.
Read also
