5 Tools to Create Better Website Copy
- by Ilona K.
Table of contents
Creating unique and compelling content poses a significant challenge in website creation. According to SemRush, over 40% low-performing content has many complex words or sentences which are too long.
Yet, web copywriting offers great opportunities. 55% of website owners said that quality content makes them successful, and 46% attributed their success to SEO copy optimization.
To tackle those challenges, you can either get a professional copywriter’s help or DIY – with a little help from online tools. From ideation to basic copywriting and proofreading at a scale, those tools come handy in creating a compelling landing page copy, drafting product descriptions or populating a content plan for your blog. Let’s take a look.
Ubersuggest
What it does: ideation, keyword research, SEO optimization
What’s the benefit: increase relevance of content for users and traffic from organic search
Cost: free (paid plan available)
Developed by digital marketing expert Neil Patel, Ubersuggest helps to do keyword research, get a snapshot of competition, and generate ideas to optimize existing website copy.
Ubersuggest also provides ideas for editorial content. It analyzes popular blog posts and articles, identifies trends, and recommends topics that resonate with your target audience.
Free version offers access to essential functions; upgrading to the paid version grants access to advanced functionality.
Let’s give it a go for get.it.com. Ubersuggest analyzes the website almost instantly and provides up-to-date organic content performance data, including keywords, traffic, domain authority and backlinks.
The Keyword Research set of functions is the main benefit of this tool. It includes:
- Keyword Overview (a detailed overview of site keywords).
- Keyword Ideas (ideas for keywords that will suit your site).
- Keyword Visualization (a full visualization of the keyword that will help you understand whether it’s suitable for you and whether it will help improve your website).
- Keywords by Traffic (identifying which keywords bring you the most traffic).
- Similar Websites (determining how many websites exist with the same keywords).
- Content Ideas (suggestions for posts containing the selected keyword).
You can also create your list of keywords, track their efficiency, or monitor the ones you want to use across your website.
- Keyword Ideas function can be used to widen your keyword list.
- Keyword Generator creates a list of keywords tailored to your company information. It generated 30 keywords for us that have the potential to boost traffic to our website.
After researching the keywords, Ubersuggest also allows creating AI-generated copy for meta data or social media.
Cons: free usage of the tool is quite limited once you reach a daily limit.
Conclusion: Ubersuggest offers valuable keyword insights to optimize your website’s copy – and many functions are free. It offers a 7-week action plan to prioritize the activity and do your copy optimization on a budget.
AnswerThePublic
What it does: blog topic & headline ideation, FAQ section ideas
What’s the benefit: reduce time on populating your content plan and FAQ section
Cost: free (paid plan available)
If you run a blog on your website, you need to maintain it regularly to keep it efficient for attracting traffic. However, it can be difficult to create an optimal content plan and constantly generate ideas for posts. Additionally, if you have an FAQ section of the website, it’s sometimes hard to predict which questions users might have about your product or company.
Here comes AnswerThePublic. Using the tool, you get a set of word combinations and questions most commonly asked on Google, Bing or YouTube about your product.
Using those questions, you can efficiently plan your product FAQ sections or plan content for your blog or YouTube channels. It offers an opportunity to research in multiple geographies if you run a multinational website.
Cons: free usage of the tool is limited to 3 searches per day.
Conclusion: AnswerThePublic is great for those who are lacking ideas, unsure of where to begin, or handling a substantial amount of information and seeking to streamline their workflow.
Notion
What it does: content planning, copywriting
What’s the benefit: streamline the workflow, collaborate and speed up copy creation and editing
Cost: free (paid plan available for groups)
Notion is a comprehensive service designed to assist in organizing both work and personal life. It boasts a built-in AI functionality, which proves invaluable for text writing and editing.
To test its copywriting abilities, we asked it to create copy titled: “Domain: Expectation vs Reality”.
We chose the “Blog post” option to check how long and meaningful the text will be.
After generating the copy, you can continue working with AI by refining grammar and punctuation, adjusting length, and more.
Cons: the copy generated by Notion is quite basic and lacks styling touch.
Conclusion: Notion simplifies the writing process significantly. This user-friendly tool enables you to craft website content fast and efficiently, also you can improve your existing texts.
Grammarly
What it does: copyediting, grammar & spell check, AI writing assistance
What’s the benefit: increasing the quality of copy for websites
Cost: free (paid plan available)
Your website copy should not only be engaging but also be of a good quality with no spelling or grammar errors. Grammarly analyzes the context of your sentences and catches even the most subtle errors.
Paid plan unlocks additional functionality such as vocabulary ideas, style guides and tone of voice setting.
You can create a new document directly on Grammarly or upload a ready-made one from your device. The service also allows you to download a finished file with corrected text.
Firstly, Grammarly suggests setting the goals.
Text checking on the service is based on several criteria: correctness, clarity, engagement, and delivery. The last two are only available with a premium subscription. Each suggestion is color-coded, making it easy to identify errors in the text. You can view all suggestions at once or select them one at a time.
Cons: Grammarly is not optimized for creative writing, so it’s best to use it for what it does best – either editing, or creating functional copy.
Conclusion: Grammarly has proven to be user-friendly and feature-rich. Personalization of settings helps improve the text for specific purposes.
WebFX
What it does: readability score check
What’s the benefit: increasing user-friendliness of copy
Cost: free
Readability is the ease of understanding a text, and it depends on the quality of the content and its design. If your content isn’t readable, users will quickly leave the website and may never return. WebFX tool allows checking the readability score of existing or new copy for your website.
WebFX helps make content understandable to your target audience through the use of several popular readability formulas:
- Flesch Kincaid reading ease;
- Flesch Kincaid grade level;
- Gunning fog score;
- Smog index;
- Coleman Liau index;
- Automated readability index.
WebFX is incredibly easy to use. All you need is to enter the URL or text in the bar to check your text’s readability.
WebFX will almost instantly analyze your text and display the result.
Cons: there is no option to customize the settings for readability score. For example, if you run a b2b website which naturally requires a complex copy, it might flag nearly every sentence.
Conclusion: webFX readability score is great to sense check how your copy will land with your customers.
Are you looking for more handy tools to power digital success? Visit it.com Domains’ blog and connect with us on social media.
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