3 Google I/O 2024 Highlights for Entrepreneurs

• May 23 2024
• by Ilona K.

With the AI revolution in full swing, Google has announced a series of new tools and features at its annual Google I/O 2024 conference. We’ve picked three highlights that can help entrepreneurs boost productivity and business results. 

Google I/O is an annual event that Google hosts for developers and all members of the tech industry. It’s a great chance to discover new tools and features Google offers to the community to achieve better results in business and life. This year, Google had a major focus on artificial intelligence (AI), showcasing innovations on the verge of human and machine intelligence.

Here’s our pick of three Google’s announcements that you as an entrepreneur might find useful to increase productivity with AI.

Gemini in Google Workspace

Google Gemini is a range of AI models that can understand and generate text, images, audio, video and code. You are most likely already familiar with the idea of generative AI models – for example, a competing GPT-4 model developed by OpenAI powers ChatGPT chatbot. Google claims its Gemini family of AI models is more powerful than GPT-4.

Even before Google I/O, Gemini was available to users of Workspace applications, such as Gmail, Docs, Drive, Slides and Sheets. So what has changed?

• Gemini becomes more powerful. From now on, the Gemini assistant on the side panel of your Workspace apps will use the Gemini Pro 1.5 model. It means that it can answer more complex queries and reference wider sets of data. For example, you can ask it to summarise all recent emails from your partner or supplier and get the most important details and action points.
• Data deep dives. Later this year in Labs, you can even ask Gemini to automatically organize email attachments in Drive, generate a sheet with the data and then analyze it with Data Q&A.
• Gmail mobile app update. Apart from summarizing emails, Gemini in the Gmail mobile app can now help you write an entire contextual email draft. Starting from July, you’ll also be able to use Gmail Q&A – a set of contextual prompts, such as “summarize this email,” “list the next steps” or “suggest a reply” to help you get insights without digging through your inbox. 

What can you use those features for? Taming your inbox and documents flow.

Image, Video and Music generation

We’ve discussed at length the importance of design and great content for your website, as well as how generative AI can power your team’s creativity. With a set of new Google’s AI features to create new audiovisual content, this task might get a bit easier. What does Google have to offer creators?

• Veo – a video generation model. It creates high-quality videos based on a prompt and understands terms like ‘timelapse’ or ‘aerial shot’. Google claims that people, animals and objects in the videos move realistically. Veo is now available to select creators in VideoFX by joining a waitlist, and will soon come to YouTube Shorts. 
• Music AI Sandbox – a suite of music-generating AI tools. It allows creating instrumental music from scratch, mix & match styles and generate sounds. It’s not available for trial yet, but you can explore some demo tracks to understand the capabilities. 
• Imagen 3 – an updated text-to-image model. It’s not new, but the company says it has improved understanding of natural language and rendering text – which means you can integrate text more organically within images. Imagen 3 is not publicly available yet, but select creators can access it in ImageFX, or by joining a waitlist. 

What can you use those services for? Creating and diversifying content for building your online presence.

Gemini Advanced personal assistant

Personal assistance is essential for entrepreneurs whose business is growing rapidly.Getting help from generative AI assistants is a viable – and cost efficient – productivity booster. Google’s Gemini app and web experience is one of the personal AI assistants on the market – and now the company is bringing more helpful features to Gemini Advanced, the premium version priced at $25 a month. So what is new?

• Gemini Advanced gets smarter. It can now make sense of multiple larger documents up to 1,500 pages total, or summarize 100 emails. According to Google, it will soon be able to handle an hour of video content or codebases with 30,000+ lines.
• File upload. Google has also added the ability to upload files to Gemini Advanced via Google Drive or from the device. This allows getting quick insights from documents like contracts, agreements and policies. Importantly, those files stay private to the user. Later, Google promised to add a function to visualize data from spreadsheets.
• Itinerary planner. If your work involves a lot of travel, you can benefit from a new planning feature that creates custom travel itineraries. It gathers flight and hotel bookin information from Gmail, taps Google Maps for local recommendations near your hotel, and uses Search to recommend other activities.

What can you use Gemini Advanced for? Personal assistance with mundane data analysis and planning tasks. 

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