A Practical Guide to Reselling Domains
- by The it.com Domains Team
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Whether you’re working in design, marketing, an IT consultancy, or web hosting, adding domain registration to your offering can add value to your business by generating extra profit. Learn how to make your first steps in reselling domains in 2024 with a practical guide from Danielle Kitson, Digital Marketing Lead at Team Internet Group PLC.
Remember when you started your business or personal brand. Choosing the right domain name was definitely one of the important decisions you had to make. Now, think about how many businesses also go through the process of selecting their domain daily, putting a lot of thought into creating their online identities.
Even if your own core business is not yet related to the domain industry, you can help other entrepreneurs with the process of getting a domain name – and make some money on the way. Here’s where domain reselling comes into work – and it’s easier than you think.
Understanding How Domain Reselling Works
Domain reselling is a lucrative business that allows you to buy domain names from a registrar and sell them for profit. As a reseller, you act as the intermediary between the registrar and your customer.
Becoming a domain reseller exposes you to several benefits:
- It’s simple and flexible (you can choose your own pricing strategy, portfolio, target audience etc.),
- It comes at low cost,
- and it doesn’t require technical expertise.
The domain market is global, meaning you can gain access to a wide audience, and you can experience recurring income as customers often renew their domain registrations.
How to start reselling domains? Usually you need to sign up and create an account with a domain registrar, who offers a reseller program such as CentralNic Reseller, and integrate their domain reseller platform with your website or online store using an API or a web-based user interface.
Who is CentralNic Reseller and How Can we Help You?
CentralNic Reseller are trusted worldwide reseller experts with over 20 years’ experience, offering support and an experienced team to help you navigate through the ins and outs of domain reselling. Our platform is designed with users in mind, offering an intuitive interface that simplifies domain management, even if you’re new to the industry.
We help and work with a range of different customers such as Small to Medium-Sized Enterprises (SMEs), start-ups, marketing agencies, tech entrepreneurs, e-commerce to reach their goals in the world of reselling.
With over 1,200 domain name extensions to offer your customers, along with industry-best wholesale prices, maximizing your income is made easy. Read more about how we help their customers with their reviews.
How domain reselling works with CentralNic Reseller:
- Sign up and create an account
- Browse and purchase domains
- Customize your offering
- Manage customer relationships (tools available such as white label solutions, invoicing etc.)
- Gain revenue and find ways to maximize it.
What Makes a Domain Valuable?
Before starting to sell a domain, you will need to know what makes it valuable as this will impact your success in the domain reselling world. Here are some tips on how to choose the right extensions to offer to your customers.
- Research your customers’ needs and preferences. Identify your target audience(s), establish their needs/preferences. Consider the geographical location and industries you wish to sell to; different markets will prefer different domain extensions. Prioritize the extensions your target audience would buy on your website. It’s important you consider different demographics to customize your offerings and marketing strategies effectively.
- Define cost and pricing. Different domain extensions often come with different registration and renewal costs. Ensure you familiarize yourself with these costs. Research competitors pricing along with market trends and customer demand, set your pricing competitively. Don’t forget to educate your customers about the benefits of your offers and how extensions can satisfy their needs.
- Test tactics and strategies. Test different domain extensions, pricing, and marketing strategies to see what best resonates with your target audience. Refine your offer based on your findings.
Promoting your domains
When starting to resell domain names, it’s important you create a marketing strategy to promote your offerings, build your brand and attract buyers. Consider and combine the following strategies:
Website
Start with listing your domains on your website, including descriptions, pricing, and any promotions you are offering. Remember to make navigating easy for users and include call-to-action.
Social Media
Once your offerings are live, showcase them on social media platforms to increase visibility and connect with potential buyers. Different target audiences may use different platforms; it’s important to understand where your audiences are more likely to be and choose the right platform. LinkedIn can be a great place to connect with professionals or businesses and to join industry-based groups to gain industry knowledge. Twitter can be a place to connect with individuals and engage with relevant industry leaders and events. Facebook can be used to join groups that focus on domain investing and reselling.
Domain Marketplaces
When beginning to enter the domain reselling industry, using domain marketplaces can help simplify the selling process as these platforms tend to provide a space where buyers are actively seeking domains. You can list your domains, add your prices, and can easily take advantage of the third parties’ reach to attract potential buyers.
Networking and Partnerships
Attending domain industry events (e.g. Namescon Global) and online webinars to learn top trends from experts, network with other domain investors and potential buyers. Building relationships in the industry can often lead to more sales opportunities.
The domain reselling industry is full of potential and presents many opportunities to establish a profitable business. You don’t need to invest a large sum upfront; you can start with a small budget to build your domain name portfolio and then refine your offering, along with your strategies as you gain more knowledge and experience.
Need more tips to make revenue online? Visit it.com Domains blog and follow us on social media.
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